Como obter a atenção do seu mercado-alvo por 8020 Center

whenit vem tocreating acontrollable Andpre-previsível flowof newclients, havinga greatprod-

uctis notenough.Sure, agreatproduct andgreatservicewill helpwith wordof boca (WOM) marketing.Howev- er, WOM isneither controlável norpredictable.

Andwhilst receber novos negócios a partir likeanunexpectedlydelightfulcream ferralsis unsolicitedre- onthe bolo, é alsorandom e imprevisível, e esses são notchar-terísticas onwhich uma empresa pode sustainsignificantgrowth.

Tocreatecontrollableandpredictablegrowth youMUSTsystemize seus marketingefforts.

Thatmeansgettingyourmessage outthroughmultiplemediums, o ofwhich natureza irá variar dependendo do ona wholerange offactorsincludingthe typeofproduct /serviceyou oferta, yourregionalfocus, yourIdealClientProfile, seu budgetand breve.

No entanto, ter gotyour mensagem outsystematicallythroughmultiplemediums youmay stillnot succeedin EI-

therseizing theattentionof yourtargetmarket orconvert-ing theminto payingclients.

Thereason é simples eo erro é litteredacrossevery comercializam médias imagináveis ​​-Televisão, rádio, jornais, revistas, YellowPages , brochuras, cartazes, emailcampaignswebsitesand lesserextentdirectmail toa

Themistake isthis:. afailure tocreate amessagethat cutsthrough theclutteredbombardmentofmarketingmessagesthat yourIdealClient issubjectedto -anexponentiallyhigh- ernumber ofmarketingmessagesevery

Withthat tipo de machinegunning de messagesit ano. nowonder thatour clientes e prospects não está percebendo, vamos alonereading, yourmarketingmessages.

RecentlyI heldan onlineeventcalled "Ten'MillionDollar'MarketingSecrets".

Init Italkedabout o " Bold


Promise

"e Ibelievethat thisconceptholds thekey tograbbingyourprospect'satten- tionandelicitingan enquiryfrom them.Whathappensafter thatis Overto thequality ofyour salesprocesses, productsandservice.

Butfor anestimated 90% mais de businessowners thehardestpart ofgaining newclients issimplygetting theval- uepropositionin frontof themso thebusinesscan "strutits coisas"

isTHAT trueof você fazer youget thedeal andmake thesaleperhaps 50 -.? 70% do tempo que o seu valor youpresent

propositionto AClient de Perhapsit only25 -50% ofthe stilladds timebutneverthelessit upto esta:? alguma forma youneed tofigure outhow toget yourIdealClients'attentionin theface ofwhat isnow Bothan onlineand offlinestorm ofmarket- ingmessages

. Myidea aboutthe powerof o Bold


Promise


isthis: ser-gin examinando whatit é o seu IdealClients realmente, verdadeiramente, profundamente quer e /orwhat eles reallytruly, profundamente wantto evitar

Inthe contexto de yourIdeal Client'sexperience ofyourindustry, askyourselfthesequestions:.?

  • O que realmente irrita-los


  • O que frustra profundamente?

  • O que eles realmente odeio ter que fazer?

  • O que eles odeiam ter que experimentar?


  • Se tivesse uma varinha mágica, o que eles desejam para

  • E o mais poderoso de todos eles:? o que a emoção que eles querem sentir


    Onceyou havethe respostas para thisquestion então youhave therawingredientsforcreatingyour Bold


    Promise

    .

    Para


    exemplo:. Tom Monaghanbought asecond handpizza storein 1960 e em 1967 ele lançou thefranchiseinto amarketplace thatincludedover 200otherfranchisedhomedeliverypizzaofferings.That'smassivecompetitionnot onlyto getpizza intothe IdealClients mouthsof whowere estragado forchoice e estavam notoriouspriceshoppersbut fornewfranchisees alsocompetition

    Howeverthey wentfrom almostzero marketshare tothe secondlargesthomedeliverypizzabusiness inthe worldand theirsuccess inpart isdue, Ibelieve, tothecreation oftheir Bold


    Promise

    .

    Ican stillvividlyrecall homedeliverypizzabefore Dom-inos invadiu nosso country.At o tempo minha esposa e Iboth workedfull timeand wehad threeto fivekids atHome (de-pendente onfoster kidsand whowas movingout ormovingback) andso Sundaynight wasoften pizzanight.

    Soaround fivein theafternoonwe'dstartthinkingaboutdinner andnaturallythe kidswanted NomeDoForm offast food.We nearany didn'tlive outletsand itwas easyjust topick upthe phoneand GetSome pizzain

    Sowe'd takethe ordersfrom ourexcitedkids Andone. ofthe olderones wouldfeverishly colocar o phoneorder andthen o waitbegan.


    Typicallywe'd ser toldto esperar a pizza em around30 minutesso em aroundthe 50 minutos nós chamaríamos againand betold thatthe onits pizzawas waywhich wasalmostalways alie andso WithMe gettingscratchyand thekid'sblood sugarlevelsdroppingand fightsbreakingout allover we'dcall backanothercouple oftimes, startthumpingthe tableand a pizza chegaria ... flaccidand morna;. definitelynot freshor quente

    Soif youread de theabovementionedquestionsit nothard tofigure outwhy Dominoswere soextraordinarilysuccess-ful with“Delivered


    hot


    and


    fresh


    in


    30


    minutes


    or


    you


    don’t


    pay

    ”.

    Didyou noticehow theyguaranteedtheir BoldPromise? Isso makesitsignificantlymorepowerfuland IT'SAN areawhere mostbusinessowners wimpout diante.

    Soif creatinga Bold


    Promise


    é suchaneffectivestrategy, como comeeveryone IsNot Usingit? Fairquestion, mas per-haps themoreimportantquestion iswhy aren'tYOU Usingit?

    Wellforstartersyou mayhave onlyjust readabout itex- pressedin thisway.

    Butnow thatyou'reaware ofit, thereis stillgoing tobe aseries ofobstaclesfor youto tocreating overcomeprior, im-plementingand thenprofitingfrom yourown Bold


    Prom-


    ise

    .



    Hereare severalof theobstaclesin roughorder ofthe se-quência inwhich youwill facethem:

    1. Obstacle # 1

      : Tomando o tempo para completar a an- Swers para as perguntas que eu listados acima e, em seguida, com- ing volta